A team of top celebrities including Rowan Atkinson (popularly known as Mr Bean), Nigeria's Chiwetel Ejiofor, Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton have appeared in British Airways’ entertaining and comic new pre-flight safety video, which launches in September, 2017.

The new film features some of Britain’s best-loved personalities and has been designed to help customers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.

Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.

In a characteristic section at the end of the video, Rowan Atkinson comically fumbles around his seat for loose change to place in a Flying Start envelope, which are available to customers on flights to enable them to make donations to Comic Relief.

Since British Airways’ partnership with Comic Relief began in 2010 it has raised £16.5 million to help children around the world living incredibly tough lives. The airline aims to raise £20 million by 2020.

To watch the director’s cut from the new safety video on You Tube, click here>>