Protea Hotels by Marriott has been named South Africa's Coolest Hotel Brand in the Sunday Times Generation Next Survey 2017, confirming the brand’s growing acceptance in the South African market.
Designed for the progressive yet pragmatic traveller seeking a high-quality travel experience, Protea Hotels by Marriott has been consistently emerging as a favourite in South Africa particularly with the young travellers winning this coveted recognition for the 7th consecutive year.
Now in its 13th year, Generation Next polls the opinions of over 5,500 young South Africans mainly below 22 years of age from urban and peri-urban environments in six provinces across South Africa.
The lifestyle and consumer behaviour questionnaire is boosted by over 4,500 additional face-to-face interviews. The results of the 2017 Generation Next Survey were published on 12 May 2017.