When Jerome Jarre and his five friends started the social media campaign on Twitter hashtags #TurkishAirlinesHelpSomalia and #LoveArmyForSomalia, targeted to draw attention to the brutal tragedy in Somalia, they probably didn't know how far that hashtag would go.
The hashtags had rapidly spread all over twitter reaching over 2 billion people thanks to support from other celebrities such as actor Ben Stiller.
Turkish Airlines quickly responded to this call for action which has turned out to be one of the most powerful social responsibility campaigns of all times.
In response to the demand of Jerome and his friends to carry humanitarian help to Somalia, Turkish Airlines as the only airline that connects Somalia to the world tweeted the message “We had a call for a journey of love and action” and announced that, they will support the campaign by carrying 200 tons of humanitarian aid to Somalia in the coming 6 months.
The $1 million targeted within 10 days by Jerome and his friends right after Turkish Airlines’ pledge to support the campaign, was raised in 22 hours with the support of 16.000 donations from 104 countries.
In the 15th day, money raised reached over $2.4 million with 80.000 contributors from 125 countries.
Initially 65 tons of high protein baby formulas were delivered to Somalia with the Turkish Airlines cargo jet which took off from Istanbul on the evening of April 4th.
The cargo jet was met by local NGO delegates, Federal Republic of Somalia officials including Health Minister Mr. Fowsiya Abiikar Nur and others.
Thank you Jerome Jarre and friends, thank you Twitter and all people of goodwill, thank you Turkish Airlines.