Kenya Tourism Board's Director of Marketing, Jacinta Nzioka Mbithi has joined the World Tourism Forum Lucerne Advisory Board as a member.

Jacinta Nzioka joins as the 24th member and the first representative from Africa in the Advisory Board.

As Director of Marketing of the Kenya Tourism Board, Jacinta Nzioka has excellent knowledge in tourism marketing and is highly experienced in the field of community-based tourism and sustainable development.

Jacinta Nzioka and five others were newly appointed to the Board. Others are Aboulfas Garayev – Culture and Tourism Minister Azerbaijan, Isabel Hill -Director National Travel & Tourism Office, US Dept. of Commerce, Michael Kerkloh – President & CEO Munich Airport, Simon Lehmann -President Phocuswright, and Manfred Schoenleben – CEO TMC Partners.

The members of the international Advisory Board represent a wide range of travel and tourism sectors. This multi-sectorial make-up ensures that emerging destinations also have their place at the World Tourism Forum Lucerne as well as global concerns and locally based service providers.

The World Tourism Forum Lucerne will take place in central Switzerland for the fifth time from 4 to 5 May 2017.

The Tourism Forum Lucerne is an interdisciplinary professional platform which takes place annually, alternately in Lucerne (Switzerland) and –from 2018 – China.

It offers decision-makers in business, politics, science and finance an overview of current topics and trends in the global tourism industry.