South African low cost carrier, kulula.com has announced plans to deploy Sabre’s next-generation revenue management platform to enhance its retailing capabilities.

Using Sabre Corporation’s newly-launched AirVision Revenue Optimizer platform, kulula will be able to price its services based on a customer’s willingness to buy different combinations of fares and ancillary services.

As an early adopter of this new revenue management approach, kulula is able to respond faster to changing market conditions in real-time and optimise revenue streams across all its services including ancillary sales, codeshare and partnership arrangements.

Sabre’s AirVision Revenue Optimizer provides end-to-end control for airlines to better understand customer profiles and respond to their needs and willingness to pay, while efficiently pricing and selling seat inventory and ancillary products.

This is accomplished by leveraging real-time data from the SabreSonic passenger service systems (PSS) and other Sabre commercial planning solutions.

By supporting this new retailing approach and allowing airlines to offer products and services tailored with the right content to the right customer and at the right price, Revenue Optimizer can help drive incremental revenue.

kulula.com is the ninth airline to sign an agreement to use this next-generation revenue management solution.