British Airways has become the first airline in the world to broadcast shows from the new lifestyle and culture TV network VICELAND during their flights

The partnership with VICE Media follows the successful premiere of its critically acclaimed channel launched earlier this year on SKY for UK audiences and its launch in the US and Canada, and brings its award-winning programming to a truly international audience.

VICELAND features series examining every aspect of modern day culture, including music, food, technology, fashion and more, all geared towards young people.

VICELAND's specially selected content is now available in the air on British Airways' long-haul flights, through its High Life Entertainment system.

A range of VICELAND programming on British Airways flights includes the VICE Guide To Film, Noisey, hosted by Zach Goldbaum, VICE World of Sports, Dead Set On Life, with Matty Matheson and Huang’s World, hosted Eddie Huang, with a wide range of more shows to come.