British Airways’ customers who book a Club World (business class) seat for travel between September 7 and December 11, 2016 will have the opportunity to upgrade to First one-way for free.
Customers who would like to take up the offer can do so by contacting their travel agent, or calling the British Airways contact centre on 0344 493 0787.
Customers booking can expect to be whisked through fast-track before making their way to the First lounge or Concorde Room (outbound from Heathrow Terminal 5).
Once on-board the sophisticated cabin they can settle in to their suite with its 6ft 6inch bed, personal blinds and wardrobe and experience a personalised service, complete with an a la carte menu, fine wines and champagne.
Customers flying on one of British Airways' new Boeing 787-9 Dreamliners will experience the airline's very latest First class, introduced in late 2015.
The cabin is a very private eight-suite space, with four additional storage areas around each seat, including an ottoman, a personal suiter, a locker for small personal effects and a device stowage space complete with device powering capability.
In-flight entertainment is shown on a 23-inch fixed screen and a smart 'jog-dial', manages the seat's recline, headrest and lumbar inflate and a 'global' lighting control to set both ambient and reading lighting.
For more details on the upgrade promotion, customers can visit www.ba.com/upgrade.