British Airways Launches Brand New Homepage
A brand new British Airways homepage and flight booking process for customers has gone live as part of a beta test to upgrade the airline’s website and make it even easier to use.
Ba.com is viewed by over half a million unique users every day, using it to inspire, plan, and manage their trips around the world.
Now the airline is testing new technology to deliver an even smoother and simpler booking experience, and make it seamless to use whether on a computer, tablet or smartphone.
While most users will continue to use the current website, some lucky customers will be invited to test drive British Airways’ latest version of the ba.com homepage and flight booking process, which is still under development.
Initially, the invited customers will be able to test the new end-to-end search and booking flow on a range of short-haul flights, with more flights and features to be added in the coming months.
Those taking part will find a re-designed home page, which actively adapts to fill the screen by changing the size and resolution of its elements, so it looks great whether viewed on a desktop, tablet or smartphone.
Featuring a new app-like, flowing user-experience, the home page will offer a cleaner layout with a simple search bar and drop-down calendar, enabling customers to search for flights quickly and easily – regardless of whether they are at home or on the go.
The new home page quickly gives customers even better visibility of the great savings to be had when combining flights with hotels or car hire, as well as great range of fares, including Basic, Plus or Plus Flex tickets.