British Airways Introduces On-board Meditation Channel
British Airways customers can now meditate their way to a more relaxing flight, thanks to a new in-flight entertainment channel on the airline’s long-haul routes.
The Headspace video channel is packed with content designed to help travellers unwind in the air, by practicing simple meditation and mindfulness exercises.
Guided by Headspace co-founder, and former monk, Andy Puddicombe, each exercise focuses on a different topic, such as enabling stressed parents and anxious travellers to feel happier and more relaxed, overcoming jet lag or just helping them to get the most from every minute of their journey.
Troy Warfield, British Airways’ director of customer experience, said: “We know our customers really value making the most of their time on our aircraft and the new Headspace channel on our in-flight entertainment system offers them a fantastic way to make their flight more fulfilling and relaxed.
The new channel features nine specially-designed guided meditation programmes, each no more than ten minutes long, to cater to every type of customer’s needs.