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Alitalia Launches New Staff Uniform By Ettore Bilotta


Alitalia has unveiled a striking new staff uniform collection that celebrates the people of Alitalia, their professionalism, style and passion while capturing the spirit of Italy.


Created by Italian haute couturier Ettore Bilotta, the new ‘Alitalia Collection’ takes inspiration from the glamorous golden days of Italian fashion in the 1950s and 1960s and Italy’s rich heritage, culture and national identity.


For female cabin crew uniforms a burgundy slowly changing to a lighter red was achieved by using a chevron print design.


For female ground crew, a charcoal grey gradually changing to green was also realised using the same print design. All females receive three options – a one piece dress, a two piece jacket and skirt, and a trouser option.



The male uniform also uses the intricate chevron design in dark charcoal grey and wood green. A double-breasted waistcoat, using the same colour tones, will be worn by all male cabin crew, with male ground crews wearing the same colour scheme in reverse.


The new uniforms will be gradually introduced system-wide from early July and worn by Alitalia’s 5,700 cabin crew and ground crews.

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