Travelport has partnered with Fly Blue Crane to offer its merchandising solution, Travelport Rich Content and Branding.

The airline was launched in September 2015 and offers travel opportunities to various business and leisure destinations within the Southern African region, including Johannesburg, Cape Town, Bloemfontein and Kimberley.

The new multi-year global agreement with Travelport, gives the 68,000 Travelport-connected travel agency customers access to Fly Blue Crane’s content via Travelport’s Travel Commerce Platform.

Fly Blue Crane is now the latest carrier to go live on Travelport’s Rich Content and Branding solution which allows airlines to present their complete offerings to travel agents including graphical images and descriptions.

Approximately 160 airlines are now live with Travelport Rich Content and Branding. Building on this success, Travelport has recently also added the capability for airlines to make tailored or personalised offers to both individual travel agencies and/or Travel Management Company services.