DFASS Group, the world’s largest global in-flight duty free specialty retailer is expanding its African operations under a new relationship with RwandAir, aimed at improved passenger experience.

RwandAir is growing rapidly with the addition of new aircraft and destinations. To augment this growth and expand their customer offerings, RwandAir is launching a new onboard duty free retail program.

DFASS Group will use its vast network of prestigious brands and product resources to uniquely merchandise the RwandAir onboard retail program to appeal to the needs and desires of the RwandAir passengers.

DFASS will provide its state of the art technology both Point of Sale Software (POS) as well as its back office solutions that will benefit RwandAir, its passengers and flight attendants.

DFASS was chosen due to its leadership in the industry, including its innovative and creative sales & marketing plans coupled with access to prestige products, as well as its global operational infrastructure.