Emirates Gives Cricket Fans A Unique Cheer
Emirates celebrated the spirit of cricket with a tongue-in-cheek, Bollywood-inspired ‘Welcome On-board’ demo at the ICC World Twenty20 Final between England and West Indies, held at Eden Gardens in Kolkata this past Sunday.
A team of 10 Emirates cabin crew members entertained a packed stadium of 66,000 cricket fans, showing them “how to celebrate” when their favourite team hit a Four, a Six or took Wickets, with an impassioned and witty Bollywood-themed routine that took cues from the traditional airline welcome on-board demonstration and cricket umpiring signals.
Commenting on Emirates’ initiative to celebrate the spirit of the gentleman’s game with fans, Boutros Boutros, Emirates’ Divisional Senior Vice-President, Corporate Communications, Marketing and Brand said: “Cricket is a sport that unifies many fans around the world, and Emirates helps connect those fans with their passions."
Emirates’ latest initiative in Kolkata is yet another of the airline’s efforts to use sports as a platform to delight, entertain and connect with both enthusiasts of the game, as well as a broader audience across the world.