Low-cost carrier FlySafair has announced the launch of its mobisite, accessible at www.flysafair.co.za, which issues mobile-optimised boarding passes to save travellers time and money when flying.

The airline opted for a responsive site, which adapts to fit the device the site is being accessed from, rather than a separate mobile platform or application, to keep costs low. These savings will continue to be passed on to passengers through affordable air fares.

According to a recent Ipsos survey, 50% of online shoppers in South Africa who own a mobile or feature phone have used it to shop online, while an additional 21% expect to do so in future.

The airline decided against the creation of a dedicated mobile application because the maintenance of a separate platform would have added to its costs. It also did not believe that an app would have given customers a better experience than its mobisite.