South African Airways has clinched a sponsorship deal with the South African Men’s Senior National Team, popularly known as Bafana Bafana. The sponsorship agreement secures the South African national carrier as the official airline for Bafana Bafana for a period of five years. The deal was signed between SAA and SAFA, at SAFA House, Nasrec, headquarters of SAFA, with the 2010 World Cup Final Stadium soccer bastion standing by to oversee soccer history in the making. “This partnership will further secure SAA in the hearts of all South Africans and improve top of mind brand awareness among consumers.

Football is the most popular sport in the world and in South Africa more than three million active football players follow over 10,000 clubs with fanatic enthusiasm every week,” said Myeni, SAA Chairperson.

The partnership provides SAA branding opportunities on the team training kit, casual wear and stadium advertising during Bafana Bafana games and all other national team squads.

Over and above this, SAA will have access to national team players for specific SAA events and match tickets to Bafana Bafana home games.

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