South African Airways will through its partnership with Miss South Africa, another legendary brand on the South African landscape, unlock brand ambassador opportunities.
Miss SA will, as SAA’s Brand Ambassador, participate in SAA’s activities, particularly those of a corporate social investment nature, where the airline gives back to the communities it serves.
During her tenure Miss SA will support and promote SAA route network and brand by travelling exclusively on SAA on those routes where the airline has a presence or operations.
This is a massive endorsement by such a prestigious brand that has a huge national appeal and support,” said Tlali Tlali, SAA spokesperson.
This year marks the second for SAA as the official airline for Miss SA. Last year, Miss SA for 2015 Liesl Laurie, participated in SAA’s Nelson Mandela send-off event for theTrek4Mandela Expedition.
The Trek4Mandela Expedition formed part of the annual International Nelson Mandela Day celebrations on 18 July, where people pledge their support to Mandela Day initiatives across the globe.