Etihad Holidays has launched a new campaign promising “guaranteed sunshine or your next holiday for free” to attract more UK based visitors to holiday in Abu Dhabi.

The initiative aims to bring more business and leisure travellers to the UAE capital over the summer months.

The “Abu Dhabi: sunshine guaranteed or your next holiday for free” campaign will apply to every booking that consists of a flight and hotel-inclusive package between May and September.

Visitors who experience more than 5mm of rainfall during their stay in Abu Dhabi will receive another holiday free of charge.

Etihad Holidays is launching the campaign alongside the opening of its new UK office.

Etihad Airways currently serves three UK airports, with three daily flights from London Heathrow, two daily flights from Manchester Airport and five weekly flights from Edinburgh.

UK guests will also be able to choose from more than 300 packages for destinations in China, Malaysia, Maldives, Oman, Seychelles, Singapore, Sri Lanka, Thailand and Vietnam.