Travelport has announced that GOL, “the largest low-cost and best-fare” Latin American carrier, has now gone live with Travelport Rich Content and Branding.

Rich Content and Branding is the industry-leading airline merchandising solution available through Travelport’s leading agency point of sale, Travelport Smartpoint, as well as via Travelport’s Universal API (universal application programing interface).

GOL joins more than 130 other airlines worldwide that have signed up for Travelport Rich Content and Branding, including both full-service, network carriers as well as low cost carriers.

Approximately 140 airlines are now live and available in Travelport Smartpoint and Universal API for travel consultants to search, sell, and book.

Rich Content and Branding is Travelport’s leading merchandising solution that enables airlines to market and retail their products more effectively.