Turkish Airlines has signed a global sponsorship deal with UEFA EURO 2016, to become “The first airline partner” in 55-year history of the European Football Championship.

Signed in Paris today, the agreement marks the next chapter in Turkish Airlines’ relationship with sport on the world stage. The airline prides itself on flying fans around the world to support their favorite teams and players.

Football has the power to unite people from all different nationalities and EURO 2016 is the ideal tournament to celebrate this. A perfect fit for the Turkish Airlines brand as it flies to more countries than any other airline – including 107 destinations in 42 counties in Europe.

As part of the campaign, Turkish Airlines will be developing exclusive offers such as special charter rates for competing teams to travel to and from the tournament and social media campaigns for the fans.

In fact, Turkish Airlines flies to 22 of the 24 competing countries and covers six destinations within France only , so is the ideal partner to ensure fans and players arrive relaxed and ready to enjoy the experience.