SkyTeam Launches Spotify Playlist
SkyTeam, the global airline alliance, has teamed up with music streaming service, Spotify, to launch an exclusive 15th anniversary SkyTeam playlist. Available to stream on any compatible device, the playlist features 15 songs that reflect the diversity of the alliance and provide a relaxing musical background to customers’ global travels.
“The SkyTeam playlist has been carefully selected for our global audience, to help customers unwind and enjoy music on the go, while increasing engagement with our brand,” said Jacques Vareilles, SkyTeam’s director Brand & Communications. “SkyTeam is committed to customers’ comfort and this is one of a number of innovative ways to make traveling more enjoyable for our millions of passengers.”
The first of its kind for an airline alliance, the Spotify playlist highlights SkyTeam’s focus on promoting wellbeing during travels. In 2014 the alliance launched its first yoga studio at London’s Heathrow Airport and this year introduced a dedicated yoga program on the SkyTeam app, in selected SkyTeam Exclusive Lounges and on members’ in-flight entertainment systems for customers to follow, even at 30,000 feet.