Turkish Airlines, voted Europe’s best airline by Skytrax four years consecutively, has teamed up with international football stars, Didier Drogba and Lionel Messi, for its new ‘Widen your World’ global advertising campaign. The new campaign will use TV, cinema, press, digital, outdoor media and social media.

The commercial is centred on being ‘culturally curious’ and explores the concept that food is the only true way to experience different cultures. It aims to highlight the worldwide destinations that Turkish Airlines offers and the importance of catering service to the Turkish Airlines flying experience. The TV commercial shows how culturally curious both football stars are, with Didier seeing photos of Lionel in restaurants around the world and flying Turkish Airlines to find new places to experience epic food that Lionel has not been too before.

Ivory Coast striker Didier Drogba who plays for Chelsea Football Club in the English Premier League is the newest brand ambassador for Turkish Airlines. Lionel Messi has been a global brand ambassador for 3 years.